Kia Teams Up with Kendriya Police Kalyan Bhandar to Empower Paramilitary Forces

Kia India has announced a significant partnership with Kendriya Police Kalyan Bhandar (KPKB), a welfare initiative for police and paramilitary forces. This collaboration is set to provide exclusive pricing on Kia’s popular models—Seltos, Sonet, and Carens—to active and retired police personnel and their families.

This partnership aims to make sure that people who protect our country have easy access to excellent vehicles. They can get these vehicles at special discounted prices.

A Strategic Partnership for Enhanced Mobility

kia partners with kpkb

Kendriya Police Kalyan Bhandar (KPKB) was set up by the Union Ministry of Home Affairs in 2006 to support the welfare of the Central Armed Police Forces, like BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles. It also helps other Central Police Organizations such as the IB, BPRD, and NCRB. KPKB has a wide network of 119 main canteens and over 1,900 smaller canteens across India, serving around 3.5 million people.

These canteens have partnered with a wide range of brands to offer discounts on their products. Detailed product listings and prices are available on India’s Ministry of Home Affairs website:

Kia India’s Chief Sales Officer, Mr. Myung-sik Sohn, expressed his pride in partnering with Kendriya Police Kalyan Bhandar. He said, “We are honored to support paramilitary and police personnel and their families with our top-quality products. This initiative shows our commitment to providing excellent vehicles with advanced safety features.

Accessible and Affordable Mobility Solutions

In this partnership, Kia wants to help families of those who work in tough conditions afford their cars easily. They’re offering special discounts on popular models like the Seltos, Sonet, and Carens, making them a great choice for paramilitary families.

The Kia Seltos is popular in India for its strong performance and advanced features. The Sonet, a compact SUV, offers a stylish and efficient option, while the Carens provides a roomy and comfortable ride, perfect for families. Now, through KPKB’s wide network of canteens, these Kia models will be available to police and paramilitary personnel, making it easier for them to buy cars that fit their needs.

Extensive Dealership Network

To support this initiative, Kia has set up 362 dealerships all over the country. This wide network makes sure that they can meet the needs of KPKB efficiently. It also means that people who qualify for this program can easily buy a Kia vehicle without any hassle. Kia offers a total of 88 different models and variations, so there’s a car to fit everyone’s tastes and needs.

Benefits for Both Parties

This partnership is mutually beneficial. For Kia, it strengthens their presence in the Indian market and showcases their commitment to social responsibility. For the police and paramilitary personnel, it provides an opportunity to own high-quality vehicles at reduced prices, recognizing and rewarding their service to the nation.

KPKB’s primary goal has always been to enhance the welfare of its personnel. By partnering with Kia, KPKB is ensuring that its beneficiaries have access to reliable and feature-rich vehicles, which can significantly improve their quality of life.

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Kia India’s Current Lineup and Market Position

Kia has been growing stronger in India every year. Recently, they updated their Sonet model, which has been well-received. Their Seltos model is selling well too, being the second most popular SUV after the Hyundai Creta. The Carens, a 7-seater, has sold over 150,000 units since its launch.

The Kia Sonet starts at Rs 7.99 lakh and comes in 9 versions, with engines including a 1.2-litre petrol, a 1.0-litre turbo petrol, and a 1.5-litre diesel. The Seltos starts at Rs 10.90 lakh, and the Carens also offers various petrol and diesel engines.


In short, Kia India’s partnership with Kendriya Police Kalyan Bhandar is a great initiative that provides important advantages to police and paramilitary personnel. Kia is offering special prices on its best models, making it easier for these dedicated individuals to get reliable vehicles. This collaboration benefits Kia by expanding its reach in the market, while also giving deserving customers high-quality cars at lower prices. It’s a win-win situation for everyone involved.

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